apparel and fashion Case Study
Creating Consistent Apparel Images Across a Seasonal Fashion Catalog
Processed over 5,000 apparel images for a Spring/Summer collection, ensuring absolute consistency in lighting, color, and mannequin alignment.
Client
Global Fashion Retailer (Demonstration)
Scope
5,000+ Ghost Mannequin editsColor correction to match physical fabric swatchesWrinkle removal and shape symmetryUniform cropping and sizing
Results
Images Processed
5,240
Turnaround Time
12 Days
Rejection Rate
< 0.5%
The Challenge
Images were shot across multiple studios with slightly different lighting setups and camera angles. The client needed uniform presentation across their entire e-commerce platform within a tight 2-week deadline.
Workflow & Execution
- Batch Intake & Categorization: Images were ingested via FTP and automatically sorted by garment type and studio source.
- Automated Baseline Correction: Applied AI-driven baseline exposure and white balance corrections to normalize the varying studio lighting.
- Ghost Mannequin & Symmetry: Specialized teams clipped the garments, composited the inner necks, and used liquify tools to ensure perfect vertical symmetry.
- Color Matching & Quality Assurance: Final color grading was performed against digital swatch references, followed by a two-tier QA process.
Qualitative Results
The client reported a noticeably improved visual harmony on their category pages, leading to a smoother shopping experience and positive feedback from their merchandising team.